merchandising museums

The importance of merchandising for museum shops.


merchandising museos

Museum merchandising is on the rise because it is a very important source of income, given the willingness of visitors to purchase items to take with them as souvenirs of their visit. Therefore, the museum shop is usually strategically located at the end of the tour or at the beginning.

merchandising museos

The potential of merchandising for museums Likewise, merchandising serves museums to enhance their brand image, since offering items that bear the distinctive signs of the cultural centre makes visitors associate it with a pleasant memory, which they are always willing to share with their friends or family, making word of mouth a good source of visits.

Besides, apart from the sales aspect, the promotional potential of these products must be taken into account. They can be given as gifts at conferences, seminars or commemorative days, developing marketing actions that serve to strengthen the referred brand image of the museum and attract more visitors.

merchandising museos

Similarly, another reason for the success of merchandising products for museums is the willingness of visitors to buy, as two factors come together: on the one hand, the cultural prestige of a beautiful article associated with art and, on the other, the economic price of these products. This is why the percentage of people who go to a museum and take a souvenir with them is so high.And as if all these reasons were not enough, there is another essential aspect that explains the boom in merchandising for museums, and that is its great value as a gift, being for its characteristics and low cost the ideal item to acquire when you are on a trip to have a detail with family and friends who are waiting for us at home.

And as if all these reasons were not enough, there is another essential aspect that explains the boom in merchandising for museums, and that is its great value as a gift, being for its characteristics and low cost the ideal item to acquire when you are on a trip to have a detail with family and friends who are waiting for us at home.

Find out everything we offer in merchandising products for museums

At Kessler Museum Merchandising we design and produce a wide range of customised articles, both for sale and for promotion, adapting perfectly to the specificities of each client. Thus, we provide unique and exclusive products of the highest quality that we also market at very competitive prices, offering:

  • Ceramic cups
  • T-shirts and other textiles
  • Bamboo articles
  • Notebooks
  • Pencils and rubbers
  • Toys
  • Recycled and ‘eco-friendly’ products
  • Etc.

So if you want the museum you manage to have the best merchandising products, don’t hesitate to count on Kessler Museum Merchandising. Contact us and we will inform you in detail about everything we can offer you!

merchandising museos

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